Misleading/Deceptive Conduct

The Competition & Consumer practice area focuses on ensuring fair trading and protecting consumers in New Zealand. One important part of this area is the specialisation in Misleading and Deceptive Conduct.

What is Misleading/Deceptive Conduct?

Misleading or deceptive conduct happens when a business gives false information or creates a false impression about a product or service. This can lead consumers to make choices they wouldn’t have made if they had the right information.

Examples of Misleading Conduct

• False Advertising: If a company claims that a product is "100% natural" when it contains artificial ingredients, this could mislead consumers.
• Hidden Fees: If a service provider advertises a low price but does not mention extra charges, this can deceive customers about the true cost.
• Misleading Labels: A food product might say "low fat" but actually contain high sugar levels, which can mislead health-conscious buyers.

Why is it Important?

Protecting consumers from misleading conduct is vital for a fair marketplace. It helps ensure that people can trust the information they receive and make informed choices. This is not only good for consumers but also for honest businesses that play by the rules.

How Does the Law Help?

In New Zealand, the Fair Trading Act 1986 is the main law that addresses misleading and deceptive conduct. If a business is found to have misled consumers, they can face penalties, including fines and being required to correct their behaviour.

Getting Help

If you believe you have been misled by a business, you can report it to the Commerce Commission. They investigate complaints and can take action against businesses that break the law.

In summary, the Competition & Consumer practice area, especially in the context of Misleading and Deceptive Conduct, plays a crucial role in protecting consumers and ensuring a fair trading environment in New Zealand.